The Attending Audience
- 5,000 average ticket sales per evening giving an audience of 25,000
- increasing popularity among high net worth individuals
- broadening appeal across age range
- integrated National PR campaign
The Website Audience
- almost 190,000 unique visitors - that's 30,000+ in each of the peak months from January to June
- powerful association with one of the most prestigious events of the summer season
- unique platform for direct interaction with an affluent audience
- visibility for your brand on event communications materials, website and on event
- hyperlink to your website
- linked to Twitter, Facebook and regular E-bulletins
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The Demographics in Detail
- 54% in core age group 36-65
- 45% come from most affluent group "Symbols of Success"
- 51% Female
- 49% Male
Age of Henley Festival Patrons
- 18-25 Group 13%
- 26-35 Group 15%
- 36-45 Group 24%
- 46-55 Group 16%
- 56-65 Group 14%
- 65+ Group 10%
- Unclassified 8%
Where are they from?
- Thames Valley 70%
- Greater London 9%
- Rest of World 21%
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Corporate Social Responsibility
- 100% of the Festival's Profits and 100% of Festival Friends' Fees go to the Trust
- the Festival's success in recent years resulted in one of the most active community and education units in the British arts world
- opportunity for your brand to be associated with these activities and take a year long interest in the programmes
- positive PR and communications stories to be derived from association
Interested?
For more information please contact:
Information on advertising in the Souvenir Programme.
